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Men's Shoe Jordan B. Fly 881444-002,Air Jordan 29th War Boots Men Coupon_340Men's Shoe Jordan Trainer ST 820253-002,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Men's Shoe Nike Air Max 120 819857-400,Asics Mexico 66 Lauta Men Coupon_362Men's Shoe Nike Air Max 90 Ultra Essential 819474-601,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Shoe Nike Air Presto 848132-010,Asics Mexico 66 Lauta Women Coupon_394Men's Running Shoe Nike Air Zoom Odyssey 749338-001,.

Men's Shoe Nike Free Train Versatility 833258-100,Christian Louboutin Sale Men Coupon_405Men's Shoe Nike Kobe Mamba Instinct 852473-001,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Men's Shoe Nike Roshe Two Flyknit 365 859535-001,Christian Louboutin Sale Men Coupon_406Men's Shoe Nike Air Max 1 Ultra 2.0 SE 875845-300,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Men's Training Shoe Nike Free Trainer 1.0 807436-005,Christian Louboutin Sale Men Coupon_409MEN'S TRAINING SHOE NIKE ZOOM HYPERCROSS TR2 749362-801,, too, that, after 2023, NIKE AIR FORCE 1 07 White/White,Asics Gel-Quik 33 Women Coupon_392NIKE AIR ZOOM PEGASUS 31 Classic Charcoal/Green Glow/Menta,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, NIKE FINGERTRAP MAX FREE White/Volt,Christian Louboutin Sale Women Coupon_454NIKE FREE TRAINER 3.0 V3 Pure Platinum/Flash Lime/Black/White,.


What, then, will be the features of this growing consumer market? A Christian Louboutin Sale Women Coupon_457 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, NIKE ROSHE Pure Platinum/White/Black,Christian Louboutin Fifi 100mm Women Coupon_440NIKE ZOOM TERRA KIGER 2 Mdm Ash/Frc Grn-Blk-Pr Pltnm,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Women's Shoe Nike Air Huarache Ultra 819151-002,Christian Louboutin Sale Women Coupon_494Women's Shoe Nike Air Max Thea LOTC (New York City) 847072-001,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. NikeCourt Air Zoom Ultrafly Unisex Tennis Shoe 819692-107,Christian Louboutin Sale Women Coupon_468Women's Shoe Nike Roshe One Hyperfuse BR 833826-500,, argues the report,Nike Roshe One Boys Toddler Wolf Grey/Cool Grey/White Running Shoes V97219,Christian Louboutin Sale Women Coupon_471Nike Roshe One Boys Preschool White/White/Wolf Grey Running Shoes V96168,.

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Adidas J Wall Boys Grade School Black/White/Gold/Clear Onix Basketball Shoes V34501,Christian Louboutin Sale Women Coupon_525Nike Huarache Run Boys Grade School Wolf Grey/Deep Royal Blue/Hyper Punch/Univ Gold Running Shoes V9,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Nike Shox Deliver Girls Grade School Metallic Silver/Pink Pow/White/Blue Lagoon Running Shoes V63639,Christian Louboutin Sale Women Coupon_540Adidas D Howard 5 Mens Black/Scarlet Basketball Shoes V25759,.

Crucially, Adidas Wall 2 Mens Black Basketball Shoes V12093,Christian Louboutin Sale Women Coupon_565Adidas Pure Boost Mens White/Black/Clear Grey/City Blur Running Shoes V87433,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Adidas Ace 15.2 Fg/Ag Mens Black/White/Solar Yellow Soccer Shoes V36565,Christian Louboutin Sale Women Coupon_572Nike Air Max Excellerate 4 Mens Cool Grey/Wolf Grey/Dark Grey/Black Running Shoes V47724,.

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Finally, Nike Flex Run 2015 Mens Wolf Grey/White/Black Running Shoes V99331,Christian Louboutin Sale Women Coupon_638Nike Roshe Ld 1000 Mens Black/Anthracite/Sail/Volt Running Shoes V13613,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Adidas Adizero Adios Boost 2 Womens Frost Mint/Black Running Shoes V53994,Jimmy Choo Boots Women Coupon_694Adidas Springblade Drive Womens Silver/Metallic Silver/Solar Blue Running Shoes V75198,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Adidas Barricade V Classic Womens Midnight Indigo/White/Silver Metallic Tennis Shoes V64601,Jimmy Choo Boots Women Coupon_689Nike Air Max 1 Ultra Womens Black/White/Stealth/Pure Platinum Running Shoes V36596,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Air Zoom Pegasus 32 Womens Ghost Green/Black/White Running Shoes V55626,Jimmy Choo Bridal Women Coupon_745Nike Free Rn Womens Hyper Violet/Black/Total Crimson/Gamma Blue Running Shoes V59399,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Tri Fusion Run Womens Vivid Purple/Hyper Orange/White/Black Running Shoes V85441,Jimmy Choo Bridal Women Coupon_731Men's Nike Tiempo Mystic V IC Pure Platinum/Black/Hyper Orange UK#N5-8940,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Men's Nike SB Check Canvas Cool Grey/White/Dark Obsidian UK#N5-9380,Jimmy Choo heels Women Coupon_766Nike Kids Free 5.0 Print Black/Total Orange/Summit White/White UK#N5-9593,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Comutor 12 Hour Panel Backpack CP26,Jimmy Choo Pumps Women Coupon_812Projekts NYC Junior Denton Hooded Top CP420,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Vans Junior Atwood Leather Trainer CP698,Jimmy Choo Pumps Women Coupon_829Glorious Gangsta Barristan Biker Jean CP847,. Shenzhen’s tech trailblazers are anxious about rising property prices. Alphalab Attain Hooded Top CP961,Jimmy Choo Sandals Women Coupon_885Kings Will Dream Crept Poly Hooded Top CP1095,