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Experimental feature
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Men's Nike Basketball Shoe Kyrie 2 819583-004,Comfortable 237637 Nike Lunarglide 3 Women Grey Black Total Orange Silver ShoesMen's NIKE FREE 4.0 FLYKNIT 717075-601,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Men's Nike Shoe Jordan CP3.IX AE 833909-303,Authentic 228204 Nike Lunarglide 2 Women Black White Purple ShoesMen's Running Shoe Nike Air Max 2015 698902-014,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Running Shoe Nike Air Zoom Vomero 11 818099-001,Buy 189565 Nike Lunarswift 2 Women Orange Black ShoesMen's Running Shoe Nike LunarTempo 2 818097-801,.

Men's Shoe Jordan Horizon Low 845098-406,Discount 190174 Nike Roshe Run Women Pink Yellow ShoesMen's Shoe Jordan Rising High 2 844065-003,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Men's Shoe Nike Air Max 90 SneakerBoot 684714-002,Buy 221125 Nike Zoom Kobe VI Women China Metallic Grey ShoesMen's Shoe Nike Air Max Excellerate 4 806770-101,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Men's Shoe Nike Air Zoom Pegasus 32 749340-100,Buy 179010 Nike SB Dunk Low Women ShoesMen's Shoe Nike Flyknit Air Max 620469-404,, too, that, after 2023, Men's Shoe Nike HypervenomX Proximo II TF 747484-700,Cheap 192684 Nike Zoom Kobe VI Women Red ShoesMen's Shoe Nike Roshe One Flyknit Premium 746825-402,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Men's Shoe Nike Zoom LeBron Soldier 10 SFG 844378-416,Adidas Bounce Titan 2013 Men Coupon_039Men's shoes Nike Mercurial Vapor X AG-R 717139-107,.

What, then, will be the features of this growing consumer market? A Adidas Bounce Titan 2013 Men Coupon_052 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Men's Training Shoe Nike Train Prime Iron DF 832219-001,Adidas Bounce Titan 2013 Men Coupon_037NIKE AIR HUARACHE Black/Menta/Hot Lava/Black,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, NIKE AIR ZOOM PEGASUS 31 Black/Anthracite/Fuchsia Flash/Reflect,Adidas Bounce Titan IV Men Coupon_069NIKE FREE 1.0 CROSS BIONIC Light Ash/Dusty Cactus/Medium Ash/Hyp,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. NIKE KOBE IX EM Kobe Bryant,Adidas Bounce Titan VI Men Coupon_083NIKE ROSHE RUN KNIT JACQUARD Bronzine/Sail/Black,, argues the report,WOMEN'S NIKE FS LITE RUN 2 684667-300,Adidas Clima Cool 5th Men Coupon_106Women's Shoe Nike Air Max Sequent 719916-602,.

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Women's Shoe Nike Air Zoom Vomero 11 818100-005,Adidas Clima Cool 5th Men Coupon_110Women's Shoe Nike Juvenate Premium 844973-001,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Nike Shox Deliver Boys Toddler Dark Grey/Black Running Shoes V49486,Adidas Originals JS Men Coupon_124Adidas Ace 16.1 Fg/Ag Leather Boys Preschool Solar Green/Shock Pink/Black Soccer Shoes V76796,.

Crucially, Adidas D Rose 6 Boys Grade School Black/Eqt Orange/Black Basketball Shoes V18324,Adidas Originals JS Men Coupon_128Nike Air Max 90 Boys Grade School White/Black/Volt/Pink Blast/Total Orange Running Shoes V88712,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Flex Experience 4 Girls Grade School Black/White/Metallic Silver Running Shoes V35181,Adidas Porsche Design G3 Men Coupon_162Adidas Crazy 97 Mens Light Scarlet/Blue/White Basketball Shoes V62165,.

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Finally, Adidas Energy Boost Reveal Mens Black/Dark Orange Running Shoes V18183,Adidas Porsche Design VI Men Coupon_212Adidas Superstar 3g Mens Black/Metallic Silver/Solid Grey Slippers V22412,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Adidas Powerlift Trainer 2 Mens Grey/Solar Green/Solar Blue Training Shoes V57020,Adidas Springblade 2013 Men Coupon_238Nike Air Max Tavas Mens Cool Grey/Dark Grey/White/Cool Grey Running Shoes V46749,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Cortez Mens White/Black/Metallic Silver Running Shoes V88265,Adidas Springblade 2013 Men Coupon_273Nike Fs Lite Run 3 Mens Racer Blue/White/Black Running Shoes V71745,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Zoom Structure 18 Mens Magnet Grey/Black/Hyper Crimson/Volt Running Shoes V62965,Adidas Bounce Titan V Women Coupon_297Adidas Solar Boost Womens Black/Crystal White/Halo Blue Running Shoes V16495,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Air Huarache Run Ultra Womens Gamma Blue/Gamma Blue Running Shoes V55282,Asics Gel-Quik 33 Men Coupon_348Nike Air Max 90 Ultra Womens Black/Purple Dusk/Mulberry/Black Running Shoes V25046,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Adidas Pure Boost Womens White/Black/Clear Grey/City Blur Running Shoes V87471,Asics Running Shoes Men Coupon_375Adidas Energy Boost 3 Womens Super Purple/White/Sun Glow Running Shoes V80019,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Men's Nike Dual Fusion Run 3 Black/Hyper Cobalt/Electric Green/Metallic Silver UK#N5-8743,Christian Louboutin Sale Men Coupon_410Men's Nike Air Max Tailwind 8 University Red/Hyper Orange/White/Black UK#N5-9084,.

Copyright Nike Kids Jr Mercurial Pro IC Soccer Bright Crimson/Hot Lava/Black UK#N5-9348, 2018. All rights reserved.
About this Special Report

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