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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, NIKE AIR MAX 2015 White/Black/Bright Crimson,Discount 194351 Nike Air Max Fly By Men Yellow Shoes,NIKE FREE 4.0 FLYKNIT Black/Poison Green/Total Orange/White,.

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Assume, instead, Adidas D Rose 773 Iii Boys Grade School Black/White Basketball Shoes V30661,Buy 221825 Nike Classic Cortez Nylon Men Yellow Green White Shoes,Nike Roshe Run Flight Weight Boys Grade School Black/White/University Red Running Shoes V36643,, too, that, after 2023, Adidas D Lillard 1 Mens Black/Yellow/White Basketball Shoes V38567,Discount 151771 Nike Dunk High Men White Black Shoes,Adidas Energy Boost 2 Mens Black/Solar Blue Running Shoes V27333,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Adidas Adissage Mens New Navy/White Slippers V66235,Buy 157379 Nike Dunk High Men Purple Black Shoes,Nike Air Max 1 Mens White/Black/Gamma Orange Running Shoes V87747,.


What, then, will be the features of this growing consumer market? A Cheap 145781 Nike Dunk High Men Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Free Rn Distance Mens Deep Royal Blue/Black/Heritage Cyan/Gamma Blue Running Shoes V51801,Authentic 230570 Nike Dunk Low Men Black Sonic Yellow Shoes,Nike Zoom Structure 18 Mens Total Orange/Voltage Green/Ghost Green/Black Running Shoes V81664,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Adidas Adissage 2.0 Womens White/Shock Pink/White Slippers V94126,Inexpensive 162757 Nike Free 3.0 V2 Men Dark Grey Blue Shoes,Nike Air Max 1 Ultra Womens Black/Anthracite/Black Running Shoes V13471,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Flex Fury 2 Womens Black/Hyper Pink/Anthracite/Metallic Hematite Running Shoes V20954,Inexpensive 210389 Nike Free 4.0 Men Black White Dark Grey Shoes,Nike Zoom Vomero 10 Womens Blue Tint/Racer Blue/Chalk Blue/Black Running Shoes V39994,, argues the report,Men's Nike Lunar Ultimate TR Premium Black/Dark Grey/Metallic Silver UK#N5-9613,Shopping 201488 Nike Free Flyknit 4.0 Men White Grey Black Shoes,Women's Nike Air Max Muse Artisan Teal/White/Volt UK#N5-9400,.

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Crucially, Nike AW77 Shoe Box Overhead Hooded Top CP1127,Cheap 210022 Nike Lunareclipse Shield Men Black Shoes,Condemned Nation Woody Bomber Jacket CP1310,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nicce Ink Bomber Jacket CP1467,Shopping 212468 Nike Lunarelite 2 Men Gray Green Black Shoes,Alphalab Stealth Camouflage Jog Short CP2073,.

Finally, Ralph Lauren Polo Prenton Boot CP3751,Authentic 219296 Nike Shox Conundrum Men White Pink Shoes,Original Penguin Legit Suede Shoe CP3928,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, adidas Originals Hamburg Trainer CP4145,Shopping 223403 Nike Shox Nz 2.0 Men Black Shoes,Converse Chuck Taylor All Star Ox Leather Mono Trainer CP4272,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Hugo Boss Futesio Trainer CP4487,Authentic 230907 Nike Shox R4 Men White Black Shoes,Nike Roshe Run Flyknit Trainer CP4664,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Internationalist 'Fleece Pack' Trainer CP4859,Cheap 196424 Nike Shox R4 Men Black Pink Shoes,Nike Air Max 90 Ultra Essential Trainer CP4863,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Flossy Womens Plimsole CP5197,Cheap 177368 Nike Shox Rivalry Men White Black Shoes,Womens Shoes adidas Energy Boost ESM Mid Grey/White/Frozen Green,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots Aerosoles Playbill Wine Fabric,Buy 148585 Nike Zoom Hyperfuse Xdr Men Green Black Shoes,Womens Shoes Aerosoles Dimperial Dark Blue Patent,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Sandals ALDO Mcconkie Tan,Buy 232056 Nike Zoom Hyperdunk Men White Red Shoes,Womens Sandals Anne Klein Halina Black/Black Fabric,.

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About this Special Report

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