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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, NIKE AIR MAX 2015 White/Black/Bright Crimson,Discount 194351 Nike Air Max Fly By Men Yellow Shoes,NIKE FREE 4.0 FLYKNIT Black/Poison Green/Total Orange/White,.
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What, then, will be the features of this growing consumer market? A Cheap 145781 Nike Dunk High Men Shoes, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Free Rn Distance Mens Deep Royal Blue/Black/Heritage Cyan/Gamma Blue Running Shoes V51801,Authentic 230570 Nike Dunk Low Men Black Sonic Yellow Shoes,Nike Zoom Structure 18 Mens Total Orange/Voltage Green/Ghost Green/Black Running Shoes V81664,.
China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Adidas Adissage 2.0 Womens White/Shock Pink/White Slippers V94126,Inexpensive 162757 Nike Free 3.0 V2 Men Dark Grey Blue Shoes,Nike Air Max 1 Ultra Womens Black/Anthracite/Black Running Shoes V13471,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Internationalist 'Fleece Pack' Trainer CP4859,Cheap 196424 Nike Shox R4 Men Black Pink Shoes,Nike Air Max 90 Ultra Essential Trainer CP4863,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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