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NIKE AIR MAX 2015 Dark Obsidian/Volt/Menta/White,New Balance 574 Men Coupon_1269NIKE AIR ZOOM PEGASUS 31 Hyper Orange/Volt/Bright Crimson/Black,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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NIKE FLYKNIT TRAINER CHUKKA SFB Black/Dark Grey/Sail/Black,New Balance 574 Men Coupon_1271NIKE INTERNATIONALIST Cedar/Cinnabar/Hyper Crimson/Dusty Cactus,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, NIKE SB ERIC KOSTON 2 MAX Blue Force/White,New Balance 996 Men Coupon_1312NIKE ZOOM HYPERREV 2015 PREMIUM Multi-Color/Black/Reflect Silver,.

Women's Running Shoe Nike Air Max 2016 Print 818101-401,New Balance 996 Men Coupon_1315Women's Shoe Nike Air Max Jewell 896194-001,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Women's Shoe Nike Air Zoom Pegasus 33 831356-401,New Balance 996 Men Coupon_1336Women's Shoe Nike Free Transform Flyknit 833410-600,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Women's Shoe NikeCourt Zoom Cage 2 705260-550,New Balance Women Coupon_1363Nike Huarache Run Boys Toddler Black/White/White Running Shoes V37175,, too, that, after 2023, Adidas Crazy 8 Boys Grade School Granite/Vivid Mint Basketball Shoes V56310,New Balance Women Coupon_1366Women's Shoe Nike Free TR 6 833413-001,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Air Max Bw Boys Grade School Cool Grey/Obsidian/White/Voltage Green Running Shoes V47355,New Balance 999 Men Coupon_1340Nike Air Max 90 Girls Grade School White/Blue Lagoon/Metallic Silver Running Shoes V89555,.


What, then, will be the features of this growing consumer market? A New Balance Women Coupon_1391 delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Women's Shoe Nike Free TR 6 833413-500,New Balance 501 Women Coupon_1424Adidas D Lillard 2.0 Mens Scarlet/Black Basketball Shoes V73419,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Adidas Cc Rocket Boost Mens Solar Blue/Black/White Running Shoes V75750,New Balance Women Coupon_1364Adidas Pure Boost Zg Prime Mens Mid Grey/Light Grey Running Shoes V64188,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Adidas Adissage Fade Mens Dark Onyx/Tech Grey/Vivid Yellow Slippers V51470,New Balance 574 Women Coupon_1450Nike Air Max Dynasty Mens Black/Met Hematite/Racer Blue/Anthracite Running Shoes V21677,, argues the report,Nike Air Max 2015 Mens Black/Bright Crimson Running Shoes V14371,New Balance Women Coupon_1371Nike Air Max Tavas Mens Wolf Grey/White/Black Running Shoes V99291,.

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Nike Free 5.0 2015 Mens Pure Platinum/Copa/Black/White Running Shoes V69822,New Balance 574 Women Coupon_1444Nike Zoom Winflo 2 Mens Black/Anthracite/White/Bright Crimson Running Shoes V13990,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Adidas Energy Boost 2 Esm Womens Midnight Grey/White/Frozen Green Running Shoes V64346,New Balance 574 Women Coupon_1491Adidas Ultra Boost Womens Black/Grey Running Shoes V19321,.

Crucially, Nike Air Max Dynasty Womens Black/Cool Grey/Anthracite/White Running Shoes V15492,New Balance 574 Women Coupon_1460Nike Air Max 2016 Womens Copa/Blue Lagoon/Vivid Purple/Black Running Shoes V48120,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Air Zoom Winflo 2 Womens Chalk Blue/Racer Blue/Atomic Pink/Platinum Running Shoes V43846,New Balance 996 Women Coupon_1538Nike Free 3.0 Flyknit 2015 Womens Black/Hyper Orange/Volt/Sail Running Shoes V20836,.

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Finally, Men's Nike Tiempo Genio II Leather TF Light Crimson/Total Crimson/Metallic Silver UK#N5-9521,Nike Derrick Rose Men Coupon_1600Men's Nike Air Max Siren White/Wolf Grey/Bright Crimson/Black UK#N5-9147,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Kids Flex Fury Black/Wolf Grey/Cool Grey/White UK#N5-9569,New Balance Proct Women Coupon_1559Women's Nike Acorra Suede Dark Storm/Black/Gum Light Brown/Sail UK#N5-9541,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Good For Nothing Logo Snapback CP184,Nike Derrick Rose Men Coupon_1586Converse Infant Chuck Taylor All Star High Mono Canvas Trainer CP482,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, adidas Originals Junior Los Angeles Trainer CP592,Nike Kevin Durant Men Coupon_1687adidas Originals Nursery Hamburg Trainer CP724,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Duck & Cover Boxren Regular Tapered Jean CP839,Nike Derrick Rose Men Coupon_1625Creative Recreation Vermont 2 Hooded Top CP1004,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Hype Side Zip Hooded Top CP1076,Nike Kevin Durant War Boots Men Coupon_1757Alessandro Zavetti Holt Jacket CP1200,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Condemned Nation Mia Bomber Jacket CP1311,Nike Kevin Durant Men Coupon_1689Jack & Jones Nad Bomb Jacket CP1426,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Asylum Wireless Denim Ripped Short CP2085,Nike Kobe Bryant Men Coupon_1812Nike MPT Tech Polka Short CP2188,. Shenzhen’s tech trailblazers are anxious about rising property prices. adidas Originals Itasca Track Top CP3524,Nike Kobe Bryant Men Coupon_1827Ralph Lauren Polo Willingcot Boot CP3749,