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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Women's Shoe Nike Air Max 90 Ultra Essential 724981-603,Authentic 156923 Nike Air Flightposite 1 Men Orange Blue Shoes,Women's Shoe Nike Juvenate Premium 844973-200,.

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Assume, instead, Adidas Adissage Fade Mens Dark Blue/White/Vivid Yellow Slippers V49028,Authentic 218639 Nike Air Max Men White Black Cyan Shoes,Nike Air Max 90 Mens Black Running Shoes V12232,, too, that, after 2023, Nike Free 5.0 2015 Mens Obsidian/Green Glow/Black/Reflective Silver/Print Running Shoes V66969,Comfortable 209416 Nike Air Max 1 Men Grey Green Shoes,Adidas Adizero Boston 5 Tsf Womens Prism Blue/Silver Metallic/Super Purple Running Shoes V69496,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Adidas Ace 15.1 Fg/Ag Womens White/Iron Metallic/Solar Orange Soccer Shoes V92116,Comfortable 216798 Nike Air Max 90 Men Black Brown Shoes,Nike Air Zoom Winflo 2 Womens Copa/White/Hyper Orange Running Shoes V48792,.

What, then, will be the features of this growing consumer market? A Inexpensive 234952 Nike Air Max 90 Men Black Green Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Juvenate Womens Bright Crimson/Atomic Pink/White Running Shoes V41640,Buy 174460 Nike Air Max Darwin 360 Men Black White Shoes,Men's Nike Air One TR 2 Wolf Grey/Volt/Black/White UK#N5-9459,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Women's Nike Unify Strike Metal Black/White/Neon Yellow UK#N5-9574,Discount 176199 Nike Air Max Press Men Black Grey Shoes,Sik Silk Big Logo Backpack CP88,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. adidas Originals Junior ZX Flux Trainer CP564,Shopping 163207 Nike Air Penny 2 Men Black White Shoes,Converse Nursery Chuck Taylor All Star Ox Trainer CP740,, argues the report,Antony Morato Silver Hooded Top CP966,Buy 231151 Nike Blazer Low Men Red Black Shoes,The North Face 100 Embro Full Zip Hooded Top CP1162,.

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Crucially, Slydes Matira Stars Sandal CP3867,Buy 182740 Nike Flyknit Air Max Men Grey Light Blue Shoes,adidas Originals Gazelle OG Trainer CP4065,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Converse Chuck Taylor All Star Ox Trainer CP4265,Shopping 242422 Nike Free 4.0 Men Royal Grey White Shoes,Gourmet The 35 Lite SP Trainer CP4463,.

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Finally, Nike Air Max 95 Trainer CP4864,Shopping 190002 Nike Hyperize Kobe Bryant Olympic Men Blue Yellow Red Shoes,The North Face Hedgehog FastPack Lite Trainer CP5047,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Sandals adidas Anyanda Flex Thong Black/White/Silver Metallic,Cheap 209808 Nike Lebron 11 Men Orange Blue White Shoes,Womens Shoes adidas Running Response Boost Techfit Night Flash/White/Flash Pink,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Sandals Aerosoles Say-Yes Coral Combo,Discount 245807 Nike Lunarglide 3 Men Black Yellow Red Shoes,Womens Boots ALDO Cyndy Black Suede,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes ALDO Janne Cognac,Inexpensive 198531 Nike Roshe Run Men Carbon Black Gray Lightning Yellow Shoes,Womens Shoes Anne Klein Fion Black Suede,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Badgley Mischka Seneca Garnet Red Satin,Cheap 197292 Nike Roshe Run Men Blue White Floral Print Shoes,Womens Shoes C Label Liberty-13 Navy,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Sandals Calvin Klein Jeans Valeri Indigo Leather,Authentic 153676 Nike Shox O Nine Men White Shoes,Womens Shoes Calvin Klein Calida Dark Red Kid Suede/Patent,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes CARLOS by Carlos Santana Ballari Sand Beige,Shopping 172261 Nike Shox R4 Men White Pink Shoes,Womens Sandals Clarks Clarene Award Grenadine Nubuck,.

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About this Special Report

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