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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, New Balance 996 Men Coupon_1332,Comfortable 172041 Adidas Originals ZX 700 Unisex Blue White ShoesNew Balance 574 Women Coupon_1454,.

New Balance 998 Women Coupon_1541,Inexpensive 177199 Nike Roshe Run Unisex Blue Orange Black ShoesNew Balance Proct Women Coupon_1560,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Nike Kevin Durant Men Coupon_1702,Shopping 164543 Nike Roshe Run Unisex Red Carbon Black White ShoesNike Kevin Durant War Boots Men Coupon_1756,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, LEBRON 12 Black/Bright Crimson/White,Authentic 173013 Air Jordan 1 Retro Unisex Black Green Purple ShoesMen's Basketball Shoe Jordan CP3.IX AE 833909-603,, too, that, after 2023, Men's Boot Nike Air Zoom Tallac Lite OG 844018-003,Authentic 183554 Nike Roshe Run Unisex Brown Blue Floral Print ShoesMen's Football Training Shoe Nike Field General 2 (California) 749310-170,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, MEN'S NIKE AIR MAX 2015 698902-001,Shopping 160192 Nike Roshe Run Unisex Light Green Flora Print ShoesMen's Nike Internationalist Mid Shoe 682844-401,.

What, then, will be the features of this growing consumer market? A Comfortable 199579 Nike Zoom Hyperfuse Xdr Men Black Red Shoes delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Men's Nike Shoe Jordan Rising Hi-Low 834233-004,Cheap 222326 Asics Gelspeedstar 6 Unisex Navy Blue Orange ShoesMen's Running Shoe Nike Air Zoom Pegasus 32 749340-020,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Men's Running Shoe Nike LunarGlide 7 747355-600,Discount 176178 Adidas Originals ZX 700 Women Blue Fluorescent Green ShoesMen's Shoe Air Jordan 5 Retro Low 819171-001,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Men's Shoe Jordan Super.Fly 4 PO 819163-303,Inexpensive 179199 Adidas Springblade Razor Women White Metallic Silver Grey ShoesMen's Shoe Nike Air Max 2016 Print 818135-401,, argues the report,Men's Shoe Nike Air Penny II 333886-005,Authentic 202597 Nike Roshe Run Unisex White ShoesMen's Shoe Nike Air Zoom Wildhorse 3 Premium 831382-001,.

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Crucially, Men's Training Shoe Nike Train Prime Iron DF 832219-003,Discount 150471 Air Jordan 6 Retro Women Red/Red White ShoesNIKE AIR MAX 1 ULTRA MOIRE Gym Red/University Red/Deep Burgundy,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Dunk High Premium SB Unisex Shoe (Men's Sizing) 313171-441,Cheap 169157 Asics Gel Kinsei 4 Women Yellow Green ShoesNIKE FREE SOCFLY Black/Pink Flash/Tour Yellow/White,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Roshe One Boys Toddler Light Crimson/White/Racer Blue/Obsidian Running Shoes V60929,Inexpensive 204050 New Balance W890V4 Women Black White Mint ShoesNike Flex Experience 4 Boys Preschool Black/Volt/Pink Pow/White Running Shoes V30335,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Adidas S Flex Boys Grade School Black/Solar Red/White Running Shoes V28464,Cheap 165595 New Balance W890V4 Women Black ShoesNike Huarache Run Boys Grade School White/Black/Clay Orange Running Shoes V87309,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Adidas Crazy 1 Mens Maroon/Black/Matte Gold Basketball Shoes V63026,Discount 219266 Nike Air Force 1 Women White Aster Pink Sunbeam ShoesAdidas J Wall Mens Light Onix/Black/White Basketball Shoes V61409,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Adidas Pure Boost Mens Base Green/Black Running Shoes V11855,Authentic 178166 New Balance WT610V3 Women Light Grey Pink ShoesAdidas D Rose Mens Aluminum/Black/Light Scarlet Slippers V10110,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Air Max Ltd Mens Black Running Shoes V12225,Buy 158137 Nike Air Force 1 Women Gold ShoesNike Air Zoom Pegasus 32 Flash Mens Black/Reflective Silver/Pure Platinum/Cool Grey Running Shoes V2,.

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About this Special Report

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