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What, then, will be the features of this growing consumer market? A Authentic 155547 Nike Free Run Men Black Green Shoes, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Flex Fury Mens Wolf Grey/Total Orange/Cool Grey/Anthracite Running Shoes V98990,Shopping 186376 Nike Free Trainer Men Gray Blue White Shoes,Nike Shox Nz Mens Black/Racer Blue/Dark Grey/Black Running Shoes V25061,.
China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Adidas Pure Boost X Womens Raw Purple/Shock Red Running Shoes V72298,Buy 158015 Nike Free Trainer 5.0 Men Black Grey White Shoes,Nike Air Max Tailwind 8 Womens Black/White/White Running Shoes V37402,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Air Max Tavas Trainer CP4668,Buy 151101 Nike Zoom Kobe V Men White Dark Blue Shoes,Nike Air Max 90 Winter Premium Trainer CP4824,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
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