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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Running Shoe Nike Air Max 2015 698902-080,Shopping 185783 Nike Air Max Men Grey Grey Shoes,MEN'S RUNNING SHOE NIKE LUNARGLIDE 7 747355-006,.
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What, then, will be the features of this growing consumer market? A Discount 226583 Nike Air Max 90 Men White Green Shoes, delineates its main drivers and the challenges these are likely to create.
By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Women's Shoe Nike Air Zoom Wildhorse 3 Premium 831383-001,Shopping 188388 Nike Air Max Classic Sl Men Black Silver Shoes,Adidas Rose 3.5 Boys Toddler Joy Blue/Satellite/Altitude Basketball Shoes V60599,.
China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Men's Training Shoe Nike Metcon 3 852928-100,Shopping 214443 Nike Air Max Ltd Men White Red Black Shoes,Nike Air Max 90 Boys Grade School White/Cool Grey/White Running Shoes V90815,.
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The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Kings Will Dream Carson hooded Top CP1094,Shopping 229757 Nike High Men Navy Blue White Fluorescent Green Shoes,Nike Nike AW77 Box Shorts CP2189,.
A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.
The great probability is that all of this will indeed happen. Nike Tribute Track Top CP3579,Cheap 155951 Nike Lebron 8 Men Blue Black Shoes,Clarks Originals Wallabee Shoe CP3888,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.
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