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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Running Shoe Nike Air Max 2015 698902-080,Shopping 185783 Nike Air Max Men Grey Grey Shoes,MEN'S RUNNING SHOE NIKE LUNARGLIDE 7 747355-006,.

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Assume, instead, Men's Shoe Nike Ultra XT Mesh 833910-001,Inexpensive 152089 Nike Air Max 1 Men Green Blue Green Shoes,Men's Training Shoe Nike Metcon 2 819899-005,, too, that, after 2023, NIKE AIR MAX 2015 Dark Obsidian/Volt/Menta/White,Cheap 173616 Nike Air Max 90 Men Grey Yellow Shoes,Nike Flyknit Racer Unisex Running Shoe (Men's Sizing) 526628-607,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, NIKE SB LUNAR STEFAN JANOSKI Obsidian/Summit White/Umber,Comfortable 148948 Nike Air Max 90 Men Black White Shoes,Women's Shoe Nike Air Max 1 SE 881101-300,.


What, then, will be the features of this growing consumer market? A Discount 226583 Nike Air Max 90 Men White Green Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Women's Shoe Nike Air Zoom Wildhorse 3 Premium 831383-001,Shopping 188388 Nike Air Max Classic Sl Men Black Silver Shoes,Adidas Rose 3.5 Boys Toddler Joy Blue/Satellite/Altitude Basketball Shoes V60599,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Men's Training Shoe Nike Metcon 3 852928-100,Shopping 214443 Nike Air Max Ltd Men White Red Black Shoes,Nike Air Max 90 Boys Grade School White/Cool Grey/White Running Shoes V90815,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Adidas Adizero Crazy Light 2 Mens Vivid Green/Blaze Gold/Forest Basketball Shoes V84494,Discount 217159 Nike Air Max Tailwind Men Black Red Shoes,Adidas J Wall Mens Light Onix/Black/White Basketball Shoes V61387,, argues the report,Adidas Voloomix Mens Black/Vivid Red Slippers V29694,Cheap 238628 Nike Air Penny 1 Men White Blue Shoes,Nike Air Max 2016 Mens Dark Grey/University Red/Cool Grey/Sail Running Shoes V50959,.

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Finally, Nike Infant Roshe Run Trainer CP537,Inexpensive 204830 Nike Free 3.0 V2 Men Black Gray White Shoes,Timberland Junior Earthkeepers 2.0 6 Inch Boot CP690,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Jack & Jones Boxy Leed Loose Jeans Denim Jean CP889,Authentic 150162 Nike Free 6.0 Men Gray White Black Shoes,Nicce Fleece Hooded Top CP1107,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Brave Soul MJK Kempton Shiny Puffer Jacket CP1251,Authentic 236863 Nike Free Tr Fit Men Green Gray White Shoes,Luke 1977 Westy Quilted Jacket CP1445,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Kings Will Dream Carson hooded Top CP1094,Shopping 229757 Nike High Men Navy Blue White Fluorescent Green Shoes,Nike Nike AW77 Box Shorts CP2189,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Tribute Track Top CP3579,Cheap 155951 Nike Lebron 8 Men Blue Black Shoes,Clarks Originals Wallabee Shoe CP3888,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. adidas Originals San Remo Trainer CP4061,Inexpensive 182700 Nike Lunareclipse Shield Men Black White Shoes,Asics Gel-Lyte V 'Jack Frost' Trainer CP4239,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Cruyff Vanenburg X-LITE Trainer CP4405,Inexpensive 180734 Nike Lunarglide 3 Men Brown White Shoes,Nike Air Force 1 Mid Trainer CP4571,.

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About this Special Report

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