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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, NIKE LUNARTEMPO Total Orange/White/Black/Lyon Blue,Discount 208126 Nike Dunk Low Men White Shoes,Women's Running Shoe Nike Air Zoom Structure 19 806584-002,.

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Assume, instead, Nike Free 5.0 Girls Grade School Hyper Cobalt/Deep Royal Blue/White/Hyper Pink Running Shoes V58135,Cheap 160103 Nike Free 5.0 V4 Men Black Red Shoes,Adidas D Rose 6 Mens Black/Vivid Red/Blue Basketball Shoes V29873,, too, that, after 2023, Adidas Pure Boost Mens Black/Onix Running Shoes V23462,Shopping 218822 Nike Free Run Men Grey Blue Shoes,Adidas Messi 15.3 Tf Mens Black/Solar Green/Solar Red Soccer Shoes V28134,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Air Max 95 Jacquard Mens University Red/Team Red/Light Crimson/Wolf Grey Running Shoes V82844,Cheap 220140 Nike Free Run 3 Men Royal Blue White Shoes,Nike Free 5.0 2015 Mens Bright Crimson/White/Black Running Shoes V42171,.


What, then, will be the features of this growing consumer market? A Comfortable 217801 Nike Lebron 10 Men Black Green White Shoes, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Adidas Anyanda Flex Womens Black/White/Silver Metallic Flip Flops V36175,Cheap 201081 Nike Lebron 8 V2 Men Spark Black Metallic Silver Shoes,Adidas Adissage 2.0 Womens White/Shock Pink/White Slippers V94126,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Air Max 2015 Womens Black/White/Black Running Shoes V33338,Inexpensive 170549 Nike Lunarelite 2 Men Grey White Blue Shoes,Nike Classic Cortez Womens White/Black/White Running Shoes V89171,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Roshe One Womens Midnight Navy/Tide Pool Blue/Midnight Navy Running Shoes V65400,Comfortable 167781 Nike Lunarglide 3 Men Black Red White Shoes,Men's Nike Lunaracer+ 3 Black/Total Orange/White/Laser Orange UK#N5-9198,, argues the report,Women's Nike Primo Court Mesh White/White UK#N5-9408,Comfortable 202827 Nike SB Dunk Low Men Pro Black True Red Shoes,Y3 Future Sport Backpack CP103,.

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Kickers Infant Core Kick High Patent Boot CP527,Authentic 211349 Nike Shox Nz 2.0 Men Black Purple Shoes,Timberland Junior Euro Rock Hiker Boot CP688,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Nike Nursery Air Max 90 Trainer CP792,Cheap 228586 Nike Shox R2 Men White Black Shoes,Ellesse Teminillo Boucle Hooded Top CP1052,.

Crucially, Brave Soul MJK Armour Parka Jacket CP1254,Comfortable 191507 Nike Shox R4 Men White Black Shoes,Good For Nothing Belmont Long Puffer Jacket CP1399,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Foray Vector Jogger Black CP1688,Buy 207126 Nike Shox R4 Men Black White Shoes,EA7 Core Training Fleece Short CP2120,.

Finally, Calvin Klein Flip Flop CP3825,Comfortable 239490 Nike Zoom Hyperfuse Tb Men White Blue Grey Shoes,adidas Originals Racer Lite Trainer CP3970,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, adidas Originals Stan Smith Gold Trainer CP4175,Cheap 245321 Nike Zoom Hyperfuse Men Green Black White Shoes,Creative Recreation Turino Trainer CP4321,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Hugo Boss Hyllon Trainer CP4485,Comfortable 174071 Nike Zoom Kobe VIII Basketball Men Green Black Shoes,Nike Air Max 90 Leather Trainer CP4710,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Puma Suede Classic Trainer CP4889,Discount 199540 Puma By Hussein Chalayan Men Yellow Shoes,Supra Owen Trainer CP5035,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Havaianas Womens Slim Flip Flop CP5229,Inexpensive 245541 Adidas Originals ZX850 Unisex Green Shoes,Womens Shoes adidas Adizero Tempo 7 Mid Grey/White/Black,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Sandals Aerosoles A2 by Aerosoles Wipline Dark Tan Combo,Inexpensive 160149 Adidas Originals Superstar 2.0 Unisex Grey Blue Red Shoes,Womens Shoes Aerosoles Gondola Brown Combo,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes ALDO Unalevia Orange,Discount 192907 Adidas Originals ZX 700 Women Grey Black Pink Shoes,Womens Boots Anne Klein Incaged Black Leather,.

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About this Special Report

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