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Adidas Cosmic Boost Womens Green Earth/White/Frozen Yellow Running Shoes V56356,Comfortable 161904 Nike Free 3.0 V4 Women Black Red White Shoes,adidas Originals Junior Superstar Track Top CP458,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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adidas Originals Junior Superstar Foundation Trainer CP571,Comfortable 234888 Nike Free 5.0 V5 Women Dark Grey Yellow White Shoes,Creative Recreation Nursery Kaplan Ripple Trainer CP760,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Alphalab Plinth Full Zip Hooded Top CP956,Authentic 160547 Nike Free Tr Fit 4 Women Candy Green White Shoes,Levi's Batwing Overhead Hooded Top CP1098,.

Antony Morato Quilted Driver Jacket CP1220,Comfortable 235805 Nike Zoom Kobe VI Women Grey Pink Black Shoes,Franklin & Marshall Quilted Down Jacket CP1380,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). The North Face Quest Jacket CP1532,Adidas Bounce Titan VI Men Coupon_081,Ellesse Atilla Pinstripe Short CP2126,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Umbro Botafoga Swim Short CP2348,Adidas Porsche Design 550 Men Coupon_158,Farah Famous Hi Suede Shoe CP3741,, too, that, after 2023, Timberland Hayes Valley Loafer CP3936,Adidas Springblade 2013 Men Coupon_258,adidas Originals Gazelle Indoor Trainer CP4070,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Asics Gel-Lyte III Metro Trainer CP4242,Asics Mexico 66 Lauta Men Coupon_361,Creative Recreation Kaplan Trainer CP4372,.


What, then, will be the features of this growing consumer market? A Christian Louboutin Fifi Women Coupon_439, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Le Coq Sportif Eclat 89 Trainer CP4535,Christian Louboutin Sale Women Coupon_530,Nike Air Jordan Future Low Trainer CP4759,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Air Huarache Light Premium Trainer CP4874,Giuseppe Zanotti Sale Women Coupon_659,Vans Brigata Trainer CP5078,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Gandys Womens Original Flip Flop CP5221,Christian Louboutin Sale Women Coupon_566,Womens Shoes adidas Golf Climacool Ballerina II Running White/Silver Metallic/Chambray,, argues the report,Womens Boots Aerosoles Barricade Tan Combo,Jimmy Choo Pumps Women Coupon_819,Womens Shoes Aerosoles Final Exam Black Croco,.

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Womens Boots ALDO Yvesa Black Leather,Jimmy Choo Wedges Women Coupon_949,Womens Shoes ALDO Casoni Black Synthetic,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Womens Shoes Anne Klein Weekend White/Black,New Balance Men Coupon_1040,Womens Shoes Badgley Mischka Tess Black Satin,.

Crucially, Womens Sandals C Label Kona-3 Yellow,New Balance 574 Men Coupon_1130,Womens Boots Calvin Klein Clancey Winter Taupe Leather,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Calvin Klein Galice Black/Black,New Balance 574 Men Coupon_1220,Womens Shoes Calvin Klein Divine Platinum White/Sandstorm Leather,.

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Finally, Womens Sandals Clarks Brinkley Arney White Synthetic,New Balance 574 Women Coupon_1496,Womens Shoes Clarks Brier Dolly Nude Synthetic,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Clarks Pegg Abbie Brown Leather,Nike Derrick Rose Men Coupon_1607,Womens Sandals COACH Vitalia Rose Gold Matte Metallic Cross Grain,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes COACH Olive Warm Pewter Metallic Tumbled,Nike Derrick Rose Men Coupon_1624,Womens Boots Cole Haan Tali Luxe Boot 40 Extended Calf Black Suede,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Cole Haan Bradshaw Pump 65 Black Patent,Nike Kevin Durant War Boots Men Coupon_1765,Womens Shoes Cole Haan Lena Mid Pump II Black,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Sandals ECCO Touch 25 Slide Moon Rock,JORDAN SUPER.FLY 3 Wolf Grey/Cool Grey/White,Womens Shoes ECCO Felicia Marine,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes GUESS Marlona2 Leopard Fabric,Converse Chuck Taylor All Star II Shield Canvas Unisex Boot 153569C-467,Womens Boots Naturalizer Cassidy Coffee Bean Leather,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Sandals Naturalizer Edith Nickel Alloy/Dark Pewter Metallic Leather/Gore,Men's Indoor/Court Soccer Shoe Nike Tiempo Mystic V IC 819222-108,Womens Shoes New Balance WW1745 Black/Coral,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes Nike Air Max Siren Summit White/Laser Crimson/Sail/Lyon Blue,MEN'S NIKE BASKETBALL SHOEKYRIE 1 705277-270,Womens Shoes Nike Lunarglide 7 Violet Ash/Hyper Orange/Sail/Black,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Sandals PATRIZIA Evangeline Black,Men's Nike Shoe Jordan Flight Runner 2 715572-005,Womens Shoes PUMA Asha NU Alt 2 Blueprint/Omphalodes,