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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes Cole Haan Lexington Pump 85 Black/Nubuck/Lizard Print,Brave Soul Sanjay Light Bomber Jacket CP1282,Womens Shoes Cole Haan Jenni Ballet II Tango Red Suede,.

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Assume, instead, Womens Shoes GUESS Addae Black Leather,Nike Tech Varsity Jacket CP1471,Womens Boots Naturalizer Macnair Regular Shaft Brown Leather,, too, that, after 2023, Womens Sandals Naturalizer Gail Ginger Snap,Antony Morato Classic Roll Neck Knit CP1773,Womens Shoes Naturalizer Saturday Truffle Taupe Nubuck/Oxford Leather,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes New Balance Fresh Foam Boracay Blue/Green,Jack & Jones Owen Shawl Knit CP1831,Womens Shoes New Balance W490V3 Silver/Purple,.


What, then, will be the features of this growing consumer market? A Jack & Jones Rick Original AT978 Denim Short CP2153, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes Nike Classic Cortez BR Fuchsia Glow/Lava Glow/White,Nike Tech Fleece Short CP2178,Womens Shoes Nike FS Lite Run 2 Blue Lagoon/White/Tide Pool Blue,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes Nike Flex Supreme TR4 Bright Mango/Bright Crimson/White/Squadron Blue,Ellesse Icaruc Piped Swim Short CP2310,Womens Sandals PATRIZIA Grandioso Black,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes PATRIZIA Jayne Charcoal,Ellesse Favalli Taped Track Top CP3548,Womens Shoes PUMA Pulse XT Knit Clearwater/Sulphur,, argues the report,Womens Shoes Reebok Crossfit Lite Tr Poly Flux Orange/Porcelain/Rebel Berry,Ellesse Rimini Track Top CP3560,Womens Sandals Rocket Dog Nina Comfort Pink Wild One,.

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Crucially, Womens Shoes Supra Skytop Black/Metallic/White,adidas Originals Spezial Trainer CP3950,Womens Boots UGG Kisses Short Black Sequin Skulls,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots UGG Lodge Chocolate Leather,adidas Originals Itasca Track Top CP3530,Womens Shoes UGG Camellia Ash Suede,.

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Finally, Womens Sandals Vaneli Paulie Pewter Met Nappa/Black Nappa,adidas Originals ZX Flux Racer Asym Trainer CP4186,Womens Shoes Vaneli Rona Nude Krink Patent,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Vaneli Armida Red Trama Print,Asics Gel-Lyte V 'Mesh City' Trainer CP4243,Unisex Shoes Vans Era 59 (Cork Twill) Dark Shadow,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Hurley Phantom Hyperweave,Creative Recreation Cesario Low XVI Trainer CP4348,Nike Oxford,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Golf PWRWARM Track Jacket,Creative Recreation Cesario Low XVI Trainer CP4373,Women's Bananas Bra Top,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Men's Supernova Split Shorts,Hugo Boss Gym Soft Trainer CP4490,Pitch Shorts,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. 2016 FFF Stadium Home,Nike Free Run 2 Trainer CP4586,Nike Tech Knit Pocket Tee,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Women's adidas STELLASPORT Printed Hoodie,Nike Air Max Thea Trainer CP4634,UK Sale Nike Zoom Kobe VI(6) For Men in ACQHOJO3,.

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About this Special Report

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