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Womens Boots ECCO Touch 55 Mid Cut Bootie Black/Black,adidas Originals Tubular Geo Trainer CP4107,Womens Sandals ECCO Dagmar Buckle Slide Black,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Shoes GUESS Adalee Black Leather,Le Coq Sportif Eclat 89 Trainer CP4535,Womens Shoes GUESS Eloy Yellow,.

Womens Boots Naturalizer Quimby Truffle Taupe Leather,Nike Air Safari Trainer CP4584,Womens Sandals Naturalizer Tenor Classic Navy Leather/Printed Snake,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Womens Shoes Naturalizer Kyndell Caravan Sand Leather,Nike Roshe Run Flyknit Trainer CP4635,Womens Shoes New Balance WW928 Black,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Womens Shoes New Balance W1400v3 Green/Pink,Nike Air Jordan 7 Retro 'Bordeaux' Trainer CP4747,Womens Shoes New Balance W490V3 Cyclone,, too, that, after 2023, Womens Shoes Nike Free 5.0 TR Fit 5 Black/Pink Pow/Fireberry/Metallic Silver,Nike Air Force 1 Elite Jacquard Trainer CP4777,Womens Shoes Nike Internationalist Black/Mulberry/Midnight Navy/String,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes Nike Free 5.0 TR Fit 5 MTLC Black/FLT Silver/Metallic Silver,Nike Roshe NM Flyknit Premium Trainer CP4816,Womens Boots PATRIZIA Wasabi Brown,.


What, then, will be the features of this growing consumer market? A Nike P Rod 8 Trainer CP4594, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Sandals PATRIZIA Jabbah Gold,Ralph Lauren Polo Klinger Sport Suede Trainer CP4951,Womens Shoes PATRIZIA Alcea Beige,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes PUMA Sky 2 Lace Mid 3D Black/White,Supra Owen Mesh Runner Trainer CP5011,Womens Shoes Reebok Trailgrip RS 4.0 Night Beacon/Alloy/Collegiate Navy/Luminous Lime,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Sandals Rocket Dog Kaplan Black Rio,Supra Hammer Run Trainer CP5031,Womens Boots Sam Edelman Belinda Soft Saddle Kid Suede Leather,, argues the report,Womens Sandals Sam Edelman Korinne Black,Vans Old Skool Trainer CP5104,Womens Shoes Sam Edelman Laura Sterling,.

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Crucially, Womens Boots UGG Cassidee Tall Chocolate Leather/Knit,Unisex Shoes adidas Adizero HJ Navy/White/Equipment Green,Womens Sandals UGG Jazmine Mar Pearl Suede,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Boots Under Armour UA Glenrock Mid Stoneleight Taupe/Desert Sand/Shift,Womens Shoes adidas Speed Trainer 2 Silver Metallic/Semi Night Flash/Frozen Green,Womens Sandals Vaneli Eglon Black Smack Patent/Acciao Speed/Gunmetal Trim,.

Finally, Womens Shoes Vaneli Laureen Pale Platino Gesa,Womens Shoes adidas Running CC Fresh 2 W Grey/Silver Metallic/Light Flash Orange,Womens Shoes Vaneli Drusilla T.Moro E-Print,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Unisex Shoes Vans SK8-Hi Reissue (Inca) Moon Rock/Dachshund,Womens Boots Aerosoles Make Two Black Stretch,Hurley Phantom Block Party Sig Zane Eolakoa,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Fringe Flip,Womens Boots Aerosoles Enamel Black Combo,Trinomic Savannah Jacket,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Women's College Jacket,Womens Sandals Aerosoles Wip Free Black,Nike SB Dri-FIT McFetridge,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Jordan Camo Clouds,Womens Sandals Aerosoles Cherry Plush Blue,Men's Montreal Impact Travel Jacket,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Tech Fleece Mesh Crew,Womens Shoes Aerosoles A2 by Aerosoles Big Hearted Black,Nike Leg-A-See Futura Graphic,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Hurley Dri-FIT Graphic,Womens Boots ALDO Exmerina Taupe,Various Sizes EehjTFOB salomon trainers Speedcross 3 CS Blue Yellow Purple,.

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