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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Womens Sandals ECCO Flash Huarache Sandal Lion Sambat,Womens Shoes Badgley Mischka Polo White SatinWomens Shoes ECCO Abelone GTX Slip On Coffee/Coffee,.

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Assume, instead, Womens Shoes GUESS Annalie Gold Leather,Womens Shoes Badgley Mischka Amanda II Silver Glitter Fabric/MetallicWomens Shoes GUESS Eloy Snake Synthetic,, too, that, after 2023, Womens Boots Naturalizer Mona Black Leather,Womens Shoes Badgley Mischka Amaze Scarlet Red SatinWomens Sandals Naturalizer Nerice Dark Pewter Metallic,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Womens Shoes Naturalizer Maude Nickel Alloy Metallic Smoke Leather,Womens Sandals C Label Raya-3 BlackWomens Shoes Naturalizer Utopia Pueblo Natural Smooth,.

What, then, will be the features of this growing consumer market? A Womens Sandals C Label Deysi-4 White delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Womens Shoes New Balance WW812 Hook-and-Loop Black,Womens Sandals C Label Iria-3 BlueWomens Shoes New Balance Fresh Foam Boracay Black/Orange,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Womens Shoes New Balance Rushv1 Black/Hi-Lite,Womens Sandals C Label Mollini-25 BlackWomens Shoes New Balance Classics WL574 - Pique Polo Collection Silver Mink/Textile,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Womens Shoes Nike Free 5.0 TR Fit 5 Black/Pink Pow/Fireberry/Metallic Silver,Womens Sandals C Label Cider-1 BlackWomens Shoes Nike Dual Fusion Trail Wolf Grey/Anthracite/Black/Pink Pow,, argues the report,Womens Shoes Nike Zoom Winflo 2 Dark Grey/Bright Crimson/Wolf Grey/Metallic Cool Grey,Womens Sandals C Label Tash-11 Rose GoldWomens Shoes Nike Lunarglide 7 Ocean Fog/Voltage Green/Lucid Green/Black,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Superga 2095 Metallic Linen Natural,Womens Sandals Calvin Klein Vivian BlackWomens Boots Timberland Ashdale Ankle Waterproof Brown,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Boots UGG Kisses Short Black Sequin Skulls,Womens Sandals Calvin Klein Jiselle Black PatentWomens Boots UGG Kestrel Black Suede,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Boots UGG Classic Mini Serape Cream Twinface,Womens Sandals Calvin Klein Laken Black LeatherWomens Shoes UGG Catrin Crochet Chestnut/Textile/Nubuck,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots Vaneli Laban Navy Suede/Mtch Zipper,Womens Sandals Calvin Klein Babel Almond Tan/Black Leather/Muted Snake Print LeatherWomens Sandals Vaneli Baylee Black Nappa/Smog Specchio Kid/Gunmetal Buckle,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Sandals Vaneli Baina Black Ferns Patent,Womens Shoes Calvin Klein Calayla Whiskey/Black NappaWomens Shoes Vaneli Bunny Tortoise Patent/Dark Purple Leather Lining,.

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