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Nike Air Huarache Run Ultra Womens Bright Mango/White Running Shoes V42398,Christian Louboutin Sale Women Coupon_587,Nike Air Max 90 Womens Black/Wolf Grey/White Running Shoes V38344,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Nike Classic Cortez Womens Black/White/Black Running Shoes V33466,Giuseppe Zanotti Sale Women Coupon_650,Nike Lunarglide 7 Womens Brave Blue/Vivid Purple/Fuchsia Glow/Black Running Shoes V41004,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Nike Alpha Strike 2 TD Metallic Silver/White UK#N5-9416,Jimmy Choo Boots Women Coupon_692,Nike Zoom Fly 2 Womens Pink Blast/Electric Green/White/Black Running Shoes V68666,.

Women's Nike MD Runner 2 Velvet Brown/Hot Lava/Velvet Brown UK#N5-9015,Shopping 241101 Nike Free 3.0 V4 Women Shoes,Comutor 12 Hour Panel Backpack CP27,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Creative Recreation Infant Kaplan Snake Trainer CP504,Jimmy Choo Pumps Women Coupon_836,Creative Recreation Junior Cesario Low XVI Trainer CP609,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, adidas Originals Nursery ZX Flux Trainer CP726,Jimmy Choo Sandals Women Coupon_869,Jack & Jones Stan Carb JJ892 3D Jean CP886,, too, that, after 2023, Criminal Damage Fields Of Gold Hooded Top CP1025,Platforms Jimmy Choo Women Coupon_976,Sik Silk Fishtail Oil Dye Hooded Top CP1152,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Carhartt Anchorage Parka Jacket CP1288,New Balance Men Coupon_1046,Levi's Type III Sherpa Trucker Jacket CP1434,.


What, then, will be the features of this growing consumer market? A New Balance 1600 Men Coupon_1089, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, The North Face Quest Jacket CP1532,New Balance 501 Men Coupon_1123,Carhartt Skill Short CP2101,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Ellesse Icaruc Piped Swim Short CP2308,New Balance 574 Men Coupon_1254,adidas Originals Sport Fleece Suit CP3590,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Havaianas Brasil Flip Flop CP3840,New Balance 574 Men Coupon_1280,adidas Originals ZX Flux Trainer CP4007,, argues the report,adidas Originals ZX 8000 Boost Trainer CP4147,New Balance Women Coupon_1369,Converse Chuck Taylor All Star Ox Trainer CP4266,.

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Creative Recreation Kaplan Trainer CP4372,New Balance 574 Women Coupon_1452,Lacoste Straightset Trainer CP4522,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Nike Air Max Lunar90 Breeze Trainer CP4690,New Balance 998 Women Coupon_1546,Nike Air Max 1 Ultra Moire Trainer CP4821,.

Crucially, Reebok NPC Vintage Trainer CP4983,Nike Derrick Rose Men Coupon_1582,Y3 Response TR Boost CP5121,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes adidas Cloudfoam Pure Maryjane Core Black/Solid Grey/Shock Green,Nike Derrick Rose Men Coupon_1581,Womens Shoes adidas Golf adiZero Sport III Running White/Silver Metallic/Lucky Blue,.

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Finally, Womens Sandals Aerosoles Plushed Metal Black,Nike Kobe Bryant Men Coupon_1827,Womens Boots ALDO Barra Black Suede,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes ALDO Mattiace Red,Men's Baseball Shoe Nike Lunar Trout 2 Turf 807122-138,Womens Shoes Anne Klein Opalize White With Metallic,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Anne Klein Ifonly Ivory Multi Fabric,Men's Basketball Shoe Nike HyperLive 819663-002,Womens Boots C Label Cathy-8 Black,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes C Label Napoli-25 Royal Blue,Men's Firm-Ground Soccer Cleat Nike HyperVenom II Phinish NJR x Jordan FG 820122-106,Womens Sandals Calvin Klein Jiselle Navy Patent,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Calvin Klein Karmen Black Hair Calf/Sheep Nappa,Men's Lacrosse Cleat Nike Lunar Control 4 College 807142-811,Womens Shoes Calvin Klein Tullie White/Neon Orange Leather/Patent/Suede,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes CARLOS by Carlos Santana Liza Black,Men's Nike Basketball Shoe Kobe X 705317-604,Womens Sandals Clarks Lydie Hala Black Nubuck,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Sandals Clarks Brinkley Jazz Black,Men's Boot Nike Lunar Force 1 SneakerBoot Premium 806402-100,Womens Shoes Clarks Foxvale Spell Black Leather,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes COACH Norfolk Coral Pebble Grain Leather,MEN'S NIKE SHOE NIKE AIR MAX 95 OG 554970-131,Womens Shoes COACH Justine Wildflower Suede,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Sandals Cole Haan Abbe Sandal Black/Black/White Combo,Men's Running Shoe Nike Flex Fury 2 819134-800,Womens Shoes Cole Haan Zerogrand Slip-On Sneaker Blazer Blue/Black/Electra,