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Nike Lunarglide 7 Womens Hyper Orange/University Red/Raspberry Red/Black Running Shoes V58943,Christian Louboutin Sale Women Coupon_601,Men's Nike Mercurial Vortex II CR FG Black/Total Crimson/White UK#N5-9596,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Men's Nike Golf Explorer SL Pure Platinum/Daring Red/Black UK#N5-9399,Christian Louboutin Sale Women Coupon_597,Nike SB Kids SB Clutch Brigade Blue/White/Black UK#N5-9558,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Glorious Gangsta Stamford Backpack CP52,Jimmy Choo Bridal Women Coupon_755,Converse Infant Chuck Taylor All Star Ox Trainer CP479,.

Nike Junior Air Max 90 Trainer CP624,Jimmy Choo heels Women Coupon_778,adidas Originals Crib Superstar Trainer CP721,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Jack & Jones Mike Dexter Coated Jean CP871,Jimmy Choo Pumps Women Coupon_842,Cuckoos Nest Towelling Gym Hooded Top CP1041,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, 4Bidden MA2 Fur Collar Jacket CP1187,Jimmy Choo Wedges Women Coupon_947,Ellesse Puffer Jacket CP1353,, too, that, after 2023, Native Youth Curved Hem Varsity Jacket CP1452,Platforms Jimmy Choo Women Coupon_982,Glorious Gangsta Karcher Knit CP1801,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Jack & Jones Stan Osaka AT003 Shorts CP2160,New Balance Men Coupon_1075,Sik Silk Retro Italia Swim Short CP2341,.

What, then, will be the features of this growing consumer market? A New Balance 574 Men Coupon_1129, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Timberland 6 Inch Cupsole Boot CP3762,New Balance 574 Men Coupon_1183,Clarks Originals Desert Vulc Low Shoe CP3891,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, adidas Originals Busenitz Trainer CP4040,New Balance 996 Men Coupon_1308,adidas Originals Country OG Trainer CP4170,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Creative Recreation Kaplan Trainer CP4329,New Balance Women Coupon_1350,Hugo Boss Futesio Trainer CP4487,, argues the report,Nike Roshe Run Trainer CP4626,New Balance Women Coupon_1380,Nike Air Trainer 1 Mid CP4768,.

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Ralph Lauren Polo Harvey SP Suede Trainer CP4959,New Balance 996 Women Coupon_1528,Vans Classic Slip On Denim Trainer CP5069,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Birkenstock Womens Gizeh Sandal CP5217,Nike Derrick Rose Men Coupon_1634,Womens Shoes adidas Cloudfoam Xpression DGH Solid Grey/Shock Green/Core Black,.

Crucially, Womens Boots Aerosoles Good Role Black Fabric,Nike Derrick Rose Men Coupon_1655,Womens Sandals Aerosoles Water Power White,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes Aerosoles Dimperial Bone,Nike Kobe Bryant Men Coupon_1818,Womens Sandals ALDO Tiphanie Light Brown,.

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Finally, Womens Shoes Anne Klein Enticed Floral Leather,Men's Basketball Shoe Jordan Rising High 2 844065-006,Womens Shoes Badgley Mischka Pearson Dark Red Satin,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes C Label Lychee-1 Silver,Men's Boot Nike Lunar Force 1 Duckboot 805899-003,Womens Boots Calvin Klein Jeans Tanya Black/Natural,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Sandals Calvin Klein Jeans Valeri Bronze Dusty Suede,Men's Golf Shoe Nike Air Zoom Gimme 849955-301,Womens Shoes Calvin Klein Karel Indigo/Black Haircalf/Leather,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Sandals CARLOS by Carlos Santana Athena Bronze,Men's Nike Air Zoom Pegasus 31 652925-405,Womens Boots Clarks Kearns Awe Black Leather,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Sandals Clarks Leisa Broach Black,Men's Nike Shoe Free Trainer 5.0 V6 AMP Volt/Black/Volt,Womens Shoes Clarks Tarah Sofia Black Patent Leather,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots COACH Warren Black/Black/Suede/Shearling,MEN'S NIKE SHOE LEBRON 12 EXT 748861-900,Womens Sandals COACH Seabreeze Saddle Semi Metallic Calf,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes COACH Olive Petal,Men's Running Shoe Nike Flyknit Air Max 620469-102,Womens Boots Cole Haan Tali Grand Tall Boot 40 Extended Calf Black,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes Cole Haan Emery Pump 100 Mirror Marble Print,Men's Running Shoe Nike LunarTempo 2 818097-701,Womens Boots ECCO Touch 25 Ankle Boot Birch,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes ECCO Tonder Penny Loafer Shadow White,Men's Shoe Jordan Eclipse 724010-033,Womens Sandals GUESS Shanan Tan Suede,