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Nike Air Zoom Winflo 2 Womens Vivid Purple/Fuchsia Glow/White/Hyper Orange Running Shoes V85278,Asics Running Shoes Men Coupon_381,Nike Flyknit Lunar 3 Womens Pink Blast/Fireberry/Laser Orange/Black Running Shoes V68713,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Nike Zoom Fly 2 Womens Black/Cool Blue/White Running Shoes V15002,Christian Louboutin Sale Women Coupon_442,Men's Nike Air Zoom Pegasus 32 Flash Squadron Blue/Blue Lagoon/Green Glow/Reflect Silver UK#N5-9495,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Kids Jr Mercurial Vortex II FG Soccer Wolf Grey/Black/Hyper Pink UK#N5-9465,Christian Louboutin Sale Women Coupon_527,Women's Nike Golf Lunaradapt Pure Platinum/Hyper Pink/Cool Grey UK#N5-8719,.

Calvin Klein Cotton Stretch 3 Pack Boxer Short CP408,Adidas Bounce Titan 2013 Men Coupon_034,adidas Originals Junior ZX Flux Trainer CP563,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Nike Junior Air Max 1 Trainer CP679,Jimmy Choo Boots Women Coupon_685,Asylum Hipster Denim Jean CP829,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Converse AMK Coated Full Zip Hooded Top CP1000,Jimmy Choo Bridal Women Coupon_739,Nike SB Icon Full Zip Hooded Top CP1118,, too, that, after 2023, Brave Soul Etihad Bomber Jacket CP1283,Jimmy Choo Pumps Women Coupon_811,Jack & Jones Asger Parka CP1413,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, VMU London Wool Leather Bomber Jacket CP1551,Jimmy Choo Sandals Women Coupon_867,Brave Soul MSRT Spence Cargo Short CP2090,.

What, then, will be the features of this growing consumer market? A New Balance Men Coupon_1004, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, 11 Degrees Allover Paisley Swim Short CP2280,New Balance Men Coupon_1056,Franklin & Marshall Seal Script Fleece Suit CP3613,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Hugo Boss Losti Flip Flop CP3851,New Balance 1400 Men Coupon_1081,adidas Originals Superstar SuperColor Trainer CP4011,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. adidas Originals Stan Smith Vulc Trainer CP4151,New Balance 574 Men Coupon_1196,Cortica Epic Runner Trainer CP4309,, argues the report,Cruyff Indoor X-Lite Trainer CP4439,New Balance 574 Men Coupon_1241,Nike Air Max 1 Mid FB Trainer CP4607,.

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Nike Paul Rodriguez 9 Elite Trainer CP4728,New Balance 998 Men Coupon_1337,Puma R698 LS PWRWARM Trainer CP4911,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Under Armour SpeedForm Gemini Trainer CP5052,New Balance Women Coupon_1365,Birkenstock Womens Arizona Sandal CP5209,.

Crucially, Womens Shoes adidas Sunlina Solar Pink/Flash Pink,New Balance 574 Women Coupon_1473,Womens Shoes adidas Outdoor AX2 Cardboard/Black/Brown Oxide,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Sandals Aerosoles Serenwipity White,New Balance 574 Women Coupon_1514,Womens Shoes Aerosoles In Between Black,.

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Finally, Womens Boots Anne Klein Lino Black Leather,Nike Kevin Durant Men Coupon_1742,Womens Shoes Anne Klein Weekend Black/Grey,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Shoes Badgley Mischka Luster Platino Diamond Drill Fabric,Nike Kobe Bryant Men Coupon_1842,Womens Sandals C Label Dashia-11 Blue,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Boots Calvin Klein Celine Black/Mixed Black Leather,Men's Basketball Shoe Jordan Extra.Fly 854551-620,Womens Shoes Calvin Klein Diema Classic Python Print Light Taupe,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Shoes Calvin Klein Ellasandra Cocoon Leather,JORDAN FLIGHTFLEX Cool Grey/University Blue/White,Womens Boots CARLOS by Carlos Santana Hamilton Black,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Boots Clarks Plaza Square Black Waterproof Leather,JORDAN FLIGHT RUNNER 2 Infrared/Blue Graphite/Black/White,Womens Sandals Clarks Leisa Gianna Black,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Shoes Clarks Juniper Sling Black Leather,MEN'S NIKE AIR ZOOM ELITE 8 748588-107,Womens Boots COACH Samara Black/Black/Aniline Leather/Nylon,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Sandals COACH Judy Black/Denim/Black,MEN'S NIKE FREE TRAINER 3.0 V4 749361-073,Womens Shoes COACH Fredrica Pewter Metallic Tumbled,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes Cole Haan Bethany Open Toe Wedge Maple Sugar Patent,Men's Nike Basketball Shoe KD 8 749375-050,Womens Shoes Cole Haan Palermo Espadrille Black/White Lace,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Boots ECCO Touch 25 Buckle Boot Tarmac/Tarmac,MEN'S RUNNING SHOE NIKE AIR ZOOM PEGASUS 32 749340-403,Womens Shoes ECCO Mobile III Premium Sneaker Moon Rock/Moon Rock/Warm Grey/Warm Grey Metallic,