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Experimental feature
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Adidas Sonic Allegra Womens White/Silver Metallic/Frozen Yellow Tennis Shoes V94274,Asics Gel-Quik 33 Women Coupon_387,Nike Air Max 90 Womens Pure Platinum/Black/Fiberglass Running Shoes V69591,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.

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Nike Flex Experience Run 4 Womens Black/White/Pink Foil Running Shoes V35410,Christian Louboutin Sale Men Coupon_420,Nike Lunarglide 7 Womens Black/Copa/Hyper Orange/White Running Shoes V16487,. Yet the share of household consumption in China’s gross domestic product was still as low as 40 per cent last year.

Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Men's Nike Downshifter 6 Wolf Grey/Black/White/Volt UK#N5-9200,Christian Louboutin Sale Women Coupon_483,Men's Nike SB Lunar Oneshot Volt/Black UK#N5-9485,.

Nike Kids Hyperdunk 2015 Black/University Red/Metallic Silver UK#N5-9121,Christian Louboutin Sale Women Coupon_576,Converse Chuck Taylor All Star Backpack CP38,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Creative Recreation Infant Kaplan Holographic Suede Trainer CP505,Christian Louboutin Sale Women Coupon_630,adidas Originals Junior Superstar Foundation Trainer CP572,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).

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Assume, instead, Converse Nursery Chuck Taylor All Star Party High Trainer CP737,Jimmy Choo Bridal Women Coupon_724,Jack & Jones Boxy Leed Loose Jeans Denim Jean CP889,, too, that, after 2023, Cruyff Laszlo Lounge Hooded Top CP1038,Jimmy Choo Pumps Women Coupon_806,Vans Vans Classic Overhead Hooded Top CP1186,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Condemned Nation Mormant Basket Weave Varsity Jacket CP1292,Jimmy Choo Sandals Women Coupon_849,Kings Will Dream Oneya Bomber Jacket CP1430,.

What, then, will be the features of this growing consumer market? A Jimmy Choo Sandals Women Coupon_903, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Bellfield Albert Knit Jumper CP1778,Platforms Jimmy Choo Women Coupon_989,Humor Lago Drop Crotch Short CP2147,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Sik Silk Retro Swim Short CP2338,New Balance Men Coupon_1043,Clarks Originals Desert Aerial Boot CP3738,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Clear Weather Lakota Canvas Shoe CP3900,New Balance 574 Men Coupon_1127,adidas Originals Tubular Runner Trainer CP4028,, argues the report,adidas Originals Hamburg Trainer CP4177,New Balance 574 Men Coupon_1181,Creative Recreation Kaplan Trainer CP4346,.

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Cruyff Vanenburg X-LITE Cobra Trainer CP4425,New Balance 670 Men Coupon_1296,Nike Zoom Stefan Janoski Canvas Trainer CP4618,. Hema, for example, is a start-up, backed by the Alibaba Group. As I witnessed during a recent visit to Alibaba’s headquarters in Hangzhou, a Hema store is a mixture of supermarket, restaurant, distribution centre and online store. Nike LeBron XII Low Trainer CP4754,New Balance Women Coupon_1377,Timberland Newmarket 6-Inch Mock Toe Boot CP3790,.

Crucially, Supra Ellington Trainer CP5027,New Balance 574 Women Coupon_1451,Timberland Womens Glancy 6 Inch Boot CP5186,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Womens Shoes adidas Court Stabil Black/White/Shock Green,New Balance 670 Women Coupon_1516,Womens Boots Aerosoles Easy Rider Brown,.

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Finally, Womens Shoes Aerosoles Richmond Blue Snake,Nike Derrick Rose Men Coupon_1593,Womens Sandals ALDO Perillo Cognac,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Womens Boots Anne Klein Kahlan Dark Brown Multi Leather,Nike Kevin Durant War Boots Men Coupon_1784,Womens Shoes Anne Klein Ovido Black Reptile,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Womens Shoes Badgley Mischka Musica Light Pink Satin,Men's Baseball Cleat Nike Air Huarache 2KFilth Keystone Mid 807141-017,Womens Sandals C Label Milan-28 Dusty Rose,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Womens Boots Calvin Klein Jeans Mirella Dark Brown,Men's Baseball Cleat Nike Zoom Trout 3 Turf 844628-410,Womens Shoes Calvin Klein Nathali Warm Gold/Black Metallic,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Womens Shoes Calvin Klein Celia Black Tumbled Patent,Men's Boot Nike Lunar Force 1 Duckboot 805899-002,Womens Sandals CARLOS by Carlos Santana Bondi Red Floral,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Womens Boots Clarks Kearns Flame Black,Men's Football Cleat Nike Vapor Untouchable Pro 833385-400,Womens Sandals Clarks Aeron Logan Sage,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Womens Shoes Clarks Rosalyn Wren Dark Brown Leather,men's NIKE AIR MAX 2015 698902-005,Womens Boots COACH Gabriella Black/Natural Sfr Leather/Shearling,.

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About this Special Report

As President Trump seeks to cut the US trade deficit with China, Womens Shoes COACH Arlene Black Calf Suede,Men's NIKE FREE 4.0 FLYKNIT 717075-401,Womens Boots Cole Haan Sylvan Boot Black Leather/Black Suede,. Shenzhen’s tech trailblazers are anxious about rising property prices. Womens Shoes Cole Haan Bethany Pump 65 Maple Sugar Patent,Men's Nike Shoe Jordan Flight Runner 2 715572-007,Womens Shoes Cole Haan Jenni Buckle Ballet II Blazer Blue/Patent,