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Nike Air Jordan 12 Flu Game-Black/Varsity Red Sneakers 3125910,Nike Motion Blur Magista Onda Astro Turf Men's WhiteNike Air Jordan 2 Retro Black/Chrome Sneakers 3126001,, rapidly growing, but challenging, consumer market as it evolves from being the “workshop of the world”.


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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Air Jordan 4 UNC PE University Blue/White Sneakers 3126164,Nike Internationalist Men's BlueNike Air Jordan 6 White Grey Sneakers 3126278,.

Nike Air Jordan 6 Black-White/Varsity Maize-Purple Sneakers 3126332,Nike Flex Fury 2 Men's GreyNike Air Jordan 9 Medium Grey/White-Cool Grey Sneakers 3126427,. The corresponding figures for the US are 13 per cent and 2 per cent. Thereafter their growth is forecast at 8 and 4 per cent respectively, in nominal terms (or 5 and 2 per cent in real terms). Nike Nike Jordan Aero Mania Black/Gym Red-Black-White Sneakers 3126500,Nike LunarConverge Men's WhiteNike Air Jordan 8 Retro White Orange Hydro Slide Sandals Sneakers 3126568,, and its aggregate consumption would reach 74 per cent of US levels by 2027. (See charts above).


Assume, instead, Nike Air Max 1 Mens Black Green Sneakers 3126911,Nike Air Presto Ultra Flyknit Men's BlackNike Air Max Mens Blue Pink Sneakers 3127005,, too, that, after 2023, Nike Air Max KPU Mens Grat Green Sneakers 3127092,Nike Flyknit Racer Men's BlackNike Air Max 90 HYP SP Mens Forest Camouflage Hiking Shoes 3127198,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Nike Air Max 90 Premium EM Mens Black White Sneakers 3127224,Nike Flyknit Racer Men's GreenNike Air Max Humara Mens Gray White Sneakers 3127312,.

What, then, will be the features of this growing consumer market? A Nike Air Max 90 Ultra 2.0 Children White delineates its main drivers and the challenges these are likely to create.


By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Nike Air Max 1 PRM TAPE Unisex All Black Sports Shoes 3127446,Nike Kawa Slide Children WhiteNike Air Max 24 7 Unisex Black Red Sneakers 3127503,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Nike Air Max 90 VT Unisex Colorful Blue Black Sneakers 3127581,Nike Air Max Thea SE Children BlackNike Air Presto 5 Mens Anti Fur Sneakers Brown White 3127869,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Nike Air Foamposite 1 Oregon Ducks Basketball Shoes 3128050,Nike Huarache Ultra Children GreyNike Hyperdunk XDR University Red/Black/Wolf Grey Basketball Shoes 3128129,, argues the report,Nike Kobe Olympic Edition IV Blue/Red/Yellow Basketball Shoes 3128239,Nike Sunray Protect Infant BlueNike LeBron 11 Blue-White Basketball Shoes 3128317,.


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Crucially, Nike Dunk SB High ICE gray black blue Mens Sneakers 3128847,Nike Air Max 95 Junior BlackNike Dunk SB High star pattern orangr yellow light gray Mens Sneakers 3128874,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Free 4.0 V2 Mens Running Shoe Army Green Silver 3129052,Nike Kawa Flip Flops Junior BlackNike Free Run+ 2 Mens Running Shoe Light Blue Golden 3129140,.

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Finally, Nike Lunar 5.5 Spider LT +2 Green Mens Sneakers 3129589,Nike Radiation Flare Mercurial Vortex III IC Junior GreenNike CTR360 Maestri II FG White Blue Black 3129698,, according to the World Bank. Urbanisation could rise to 70 per cent by 2027 and then to the over 80 per cent normal in the advanced economies, with most of the new inhabitants moving to Tier 2 and Tier 3 cities and inland, Nike Hypervenom Phantom ACC IC Indoor Soccer Shoes Dark Blue Yellow Green Black 3129803,Charms Adidas Performance Ax2 - Walking Shoes - Mineral Blue/Core Black/Green U99u7243Nike Mercurial Glide III FG Silver Green Black 3129875,.

The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Mercurial Vapor IX FG TPU Blue Sapphire Black White 3129965,Shop For The Best Adidas Originals Veritas-X Weave - High-Top Trainers - Core Black/White H30s2986Nike Mercurial Vapor Superfly III IC Orange Silver 3130127,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Mercurial Vapor VII Superfly III TRX FG White Blue France 3130125,Charms Adidas Originals Hamburg - Trainers - Collegiate Navy/White/Gold Metallic T19q1488Nike Mercurial Victory X AG Shoes World Cup Fluorescent Green Blue 3130338,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike The Premier AG Soccer Cleats Black White 3130418,Price Down Adidas Performance B Lace Dlx - Trainers - Night Flash/Core Black/Borang M54r7722Aldo Eliass Men JN16352,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Brando Tullio Low-Top Sneakers Mogano Men BC50622,Where To Buy Adidas Performance Litha Sc - Flip Flops - Mineral Blue/Core Black L32z3159Converse Chuck Taylor All Star Ox Men QB15625,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Gola Stadia Perf - Cma217 Men JD17275,For Sale Designer Adidas Performance Choleah - Winter Boots - Sharp Grey/Black Z87c5092Lacoste Ampthill Lcr3 Men AT25040,.

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