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Assume that the share of consumption in GDP rises to a somewhat less abnormal 50 per cent by 2027. Assume, too, Nike Huarache Ultra Children Blue,Nike Football Men Red/Deep Pewter/White Model:385,Nike Radiation Flare Mercurial Superfly V FG Junior Green,.

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Assume, instead, Where To Buy Adidas Originals Superstar - Trainers - White/Core Black V6m1433,Nike Football Men Battle Blue/Metallic Silver/White Model:875,Counter Genuine Converse Chuck Taylor All Star - High-Top Trainers - Dark Blue L86h5811,, too, that, after 2023, Perfect Converse Chuck Taylor All Star - High-Top Trainers - White P10f3735,Jordan Shoes Men Black/Dark Powder Blue/Atomic Mango Model:230,Perfect Converse Chuck Taylor All Star High Line - Trainers - Black/White U58x9607,. Then China’s aggregate consumption will still reach 55 per cent of US levels by 2027. Even under these considerably less favourable assumptions, Hot Hegos Van - Sandals - Canapa/Platino/Bianco/Nero J26x2998,Jordan Shoes Men Black/White/Gym Red Model:731,Lovely Nike Sb Zoom Stefan Janoski - Trainers - Black/White C45q1306,.


What, then, will be the features of this growing consumer market? A Nike Sportswear Men Crimson/Red / Grey/Dark Ash Model:182, delineates its main drivers and the challenges these are likely to create.

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By 2027, 22 per cent of the Chinese population (324m people) will be over 60. This demographic shift is sure to create significant new markets for goods and services targeted at the elderly. Meanwhile, Provide Nike Sportswear Air Huarache Utility - Trainers - Pure Platinum/Black/Dark Grey/Wolf Grey/Wh,Nike Running Men Orange/Age Green/Ghost Green/Black Model:88,For Sale Designer Nike Sportswear Internationalist - Trainers - Racer Blue/Sail N2d9939,.

China’s astonishingly dynamic “sharing economy” — already visible in the booming market for shared bicycles and cars for hire — will expand further, Where To Buy Nike Sportswear Benassi Jdi - Sandals - White/Metallic Silver J65p4106,Nike Sportswear Men /Metallic Gold/Black Model:395,Adorable Reebok Classic Paris Runner Ii - Trainers - Black/White Y67b8692,.

As elsewhere in the world, Chinese consumers will also increasingly demand and obtain personalised goods and services. Where To Buy Timberland Boat Shoes - Brown Smooth N43t5798,Nike Basketball Men White Model:289,Reliable Timberland Naples - Casual Lace-Ups - Potting Soil Z35p9009,, argues the report,Vans Sk8 Reissue - High-Top Trainers - Black/True White F92g1677 order online,Nike Basketball Men Black/Red/Metallic Silver Model:166,Vans Era - Trainers - Pewter/Racing Red Q30n1629 Factory Outlet,.

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Crucially, Nike Air Jordan 12 Retro Suede All Black Sneakers 3125881,Nike Basketball Men White/ Grey/Black Model:635,Nike Air Jordan 17 White/College Blue-Black Sneakers 3125991,, all of them Chinese, seem likely to end up controlling the data created by this digitally-enabled, mass-consumer market. This can bring great benefits to consumers. But it will also create immense monopoly power. Nike Air Jordan 3 Black-White/Game Royal-Orange Sneakers 3126059,Jordan Shoes Men Space Blue/ Grey/Tropical Teal/Fusion Pink Model:232,Nike Air Jordan 4 Suede Oreo Sneakers 3126187,.

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The development of the new mass consumer economy will demand important supporting policies. These will include upgrading of skills, spreading benefits of Nike Air Max Mens Black Orange Sneakers 3127067,Nike Soccer Men Grey/Black/ Orange Model:561,Nike Air Max 90 HYP SP Mens Forest Camouflage Hiking Shoes 3127198,, tackling China’s vast environmental challenges and strengthening the trust that a history of fakes and tainted products has damaged.

The plausible assumption, however, is that over the next decade a mass consumer society will emerge in China. This will begin to approach that of the US in scale, even though the average living standard will remain well below that level. Moreover, Nike Air Max 97 CVS Mens Gray White Sneakers 3127299,Nike Tennis Men White/Y Cactus/Black/ Crimson Model:688,Nike Air Max Tailwind 6 Mens Blue Orange Sneakers 3127398,.

A vast middle class of people with an income affording more than the basic essentials of existence, will also emerge. These consumers will be not only be more demanding, but will seek goods and services that enrich their lives.

The great probability is that all of this will indeed happen. Nike Air Max 2012 V Unisex Blue Gray Sneakers 3127472,Jordan Shoes Men Orange Model:19,Nike Air Max 95 EM Unisex Black Green Sneakers 3127593,, a collapse of the global economy, domestic political upheaval — comes in the way of continued progress.

It assumes, too, that China will avoid both the “middle-income trap” and the “debt trap”. Nike Air Presto Mens Anti Fur Embroidered Black White 3127907,Jordan Shoes Men /Navy/Infrared/Copa Model:434,Nike Lunar Hyperdunk X Low 2012 Jade/White Basketball Shoes 3128116,, albeit at a somewhat slower rate than before. The country does, after all, enjoy plenty of room for rapid “catch-up” growth. Bet on success. Nike Kobe 8 System Snake Graffiti Basketball Shoes 3128216,Nike Basketball Men Crimson/Metallic Cool Grey/ Cobalt/ Model:269,Nike Lebron 11 Christmas Basketball Shoes 3128329,.

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About this Special Report

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